Time for Australia to get behind the 2022 World Cup bid
Posted: Mon Jul 12, 2010 4:59 pm
WITH the eyes of the world fixed on South Africa for the past month, it has only reiterated the power of football and particularly the World Cup.
It also confirms the absurdity of the AFL-led anti-World Cup propaganda in Australia.
To consider the hosting of a World Cup a waste of money is like saying Australians don't care about football.
Shock horror - FFA are spending a whopping $11.37m of taxpayer-funded money on the bid.
What cynics consistently and conveniently fail to mention is that the Cup would generate colossal wealth for the nation.
An IBISWorld study released today estimated the 2022 World Cup would generate $35.5 billion in spending across the Australian economy - dwarfing the $9 billion generated by the 2000 Olympics.
"Football's World Cup and summer editions of Olympic Games vie for the title of the biggest sports event on the planet. However, when it comes to spending, there is a clear winner," said IBISWorld general manager (Australia) Robert Bryant. "IBISWorld forecasts that the 2022 World Cup in Australia would, in real terms, generate four times more spending than the 2000 Olympics."
Over one million people have entered South Africa's borders since early June and that number would be much higher in Australia because of the pre-2010 tournament security fears.
Just as the 2006 World Cup changed the perception of Germany, the 2010 World Cup has left the globe viewing South Africa and the entire African continent in a much more positive light.
With Australia's 22 million a fraction of the world's 6.7 billion population, the World Cup provides Australia with a wonderful opportunity to become part of the world and not apart from it.
If people thought the Olympics were huge, the World Cup will hit them for six, attracting 750,000 spectators from abroad as opposed to Sydney 2000's 130,000.
Melbourne, Adelaide, Perth, Brisbane, Canberra, Gold Coast, Newcastle, Geelong and Townsville would all get a slice of the pie this time - not just Sydney.
While the majority of Australians support the World Cup bid, some of the minority that didn't would probably change their view if the information they were receiving on the World Cup and football generally was objective.
Australians have had ignorant, ill-informed rubbish about football shoved down their throats for decades.
But the number of Australians who have experienced the power and unity of the world game is rapidly growing.
The World Cup has copped its standard lines from the usual critical suspects - "boring, un-Australian, a silly game, diving cheats" etc. We've heard it all before.
Most concerning is the AFL's bully-boy tactics in trying to undermine the bid.
Australia can learn huge lessons from South Africa, where the whites (traditional rugby union followers) embraced the World Cup because it was of great benefit to the country.
Not only did many thoroughly enjoy it but they had a month-long party they'll never forget while making lifelong friends with visitors from many of the competing 32 nations.
If the AFL doesn't want to embrace the bid, then they should at least stop undermining it.
Attempting to leak damaging stories at times when football is bound for the back pages (such as the World Cup draw) and pressuring radio stations into downscaling their football broadcasting is despicable behaviour.
Aussie Rules will never die and football will continue to grow regardless of the AFL's attempts to stymie it.
Union realised this a long time ago, as has the NRL in more recent times.
FIFA delegates are arriving in Australia at the end of July for the official World Cup inspection and no doubt there will be another round of propaganda bullets fired from the usual suspects.
But Australia is a genuine chance of hosting the 2022 World Cup and it's time for the entire nation to embrace the bid.
It also confirms the absurdity of the AFL-led anti-World Cup propaganda in Australia.
To consider the hosting of a World Cup a waste of money is like saying Australians don't care about football.
Shock horror - FFA are spending a whopping $11.37m of taxpayer-funded money on the bid.
What cynics consistently and conveniently fail to mention is that the Cup would generate colossal wealth for the nation.
An IBISWorld study released today estimated the 2022 World Cup would generate $35.5 billion in spending across the Australian economy - dwarfing the $9 billion generated by the 2000 Olympics.
"Football's World Cup and summer editions of Olympic Games vie for the title of the biggest sports event on the planet. However, when it comes to spending, there is a clear winner," said IBISWorld general manager (Australia) Robert Bryant. "IBISWorld forecasts that the 2022 World Cup in Australia would, in real terms, generate four times more spending than the 2000 Olympics."
Over one million people have entered South Africa's borders since early June and that number would be much higher in Australia because of the pre-2010 tournament security fears.
Just as the 2006 World Cup changed the perception of Germany, the 2010 World Cup has left the globe viewing South Africa and the entire African continent in a much more positive light.
With Australia's 22 million a fraction of the world's 6.7 billion population, the World Cup provides Australia with a wonderful opportunity to become part of the world and not apart from it.
If people thought the Olympics were huge, the World Cup will hit them for six, attracting 750,000 spectators from abroad as opposed to Sydney 2000's 130,000.
Melbourne, Adelaide, Perth, Brisbane, Canberra, Gold Coast, Newcastle, Geelong and Townsville would all get a slice of the pie this time - not just Sydney.
While the majority of Australians support the World Cup bid, some of the minority that didn't would probably change their view if the information they were receiving on the World Cup and football generally was objective.
Australians have had ignorant, ill-informed rubbish about football shoved down their throats for decades.
But the number of Australians who have experienced the power and unity of the world game is rapidly growing.
The World Cup has copped its standard lines from the usual critical suspects - "boring, un-Australian, a silly game, diving cheats" etc. We've heard it all before.
Most concerning is the AFL's bully-boy tactics in trying to undermine the bid.
Australia can learn huge lessons from South Africa, where the whites (traditional rugby union followers) embraced the World Cup because it was of great benefit to the country.
Not only did many thoroughly enjoy it but they had a month-long party they'll never forget while making lifelong friends with visitors from many of the competing 32 nations.
If the AFL doesn't want to embrace the bid, then they should at least stop undermining it.
Attempting to leak damaging stories at times when football is bound for the back pages (such as the World Cup draw) and pressuring radio stations into downscaling their football broadcasting is despicable behaviour.
Aussie Rules will never die and football will continue to grow regardless of the AFL's attempts to stymie it.
Union realised this a long time ago, as has the NRL in more recent times.
FIFA delegates are arriving in Australia at the end of July for the official World Cup inspection and no doubt there will be another round of propaganda bullets fired from the usual suspects.
But Australia is a genuine chance of hosting the 2022 World Cup and it's time for the entire nation to embrace the bid.