Liverpool FC and Standard Chartered Bank announced today they had agreed a four year deal for the bank to become the club's main sponsor - the largest commercial agreement in Liverpool's history.
The agreement, which starts in July 2010 and runs through to the end of the 2013-14 season, will see the bank's name and logo appear on the Liverpool shirt.
Liverpool FC is the most successful club in English football, enjoying a global following most recently evidenced in its highly successful pre-season tour of Singapore and Thailand. As official club sponsors, Standard Chartered will enjoy a major rights package which will provide the platform to significantly step up the Bank's brand awareness across its core markets in Asia, Africa and the Middle East.
Liverpool FC and Standard Chartered Bank announced today they had agreed a four year deal for the bank to become the club's main sponsor - the largest commercial agreement in Liverpool's history.
The agreement, which starts in July 2010 and runs through to the end of the 2013-14 season, will see the bank's name and logo appear on the Liverpool shirt.
Liverpool FC is the most successful club in English football, enjoying a global following most recently evidenced in its highly successful pre-season tour of Singapore and Thailand. As official club sponsors, Standard Chartered will enjoy a major rights package which will provide the platform to significantly step up the Bank's brand awareness across its core markets in Asia, Africa and the Middle East.
Chelsea4thewin wrote:who cares what the front of the top says really
as long as it doesn't say manchester united.
or "jims plumbing"...
or "we are finally going to win the league"
If ye cannae dae the bouncy you're a Tim!
If ye cannae dae the bouncy you're a Tim!
If ye cannae dae the bouncy, cannae dae the bouncy,
Cannae dae the bouncy you're a Tim!
If ye cannae dae the bouncy you're a Tim!
If ye cannae dae the bouncy you're a Tim!
If ye cannae dae the bouncy, cannae dae the bouncy,
Cannae dae the bouncy you're a Tim!
Candy, Carlsberg and Crown Paints are the only ones I can remember. It will be very odd to see a Liverpool shirt without Carlsberg on the front however the club does need to move forward. 17 years Carlsberg has been a sponsor of the reds, which is one of the longest deals in history.
lfc_reds wrote:How the LFC home shirt 2010/11 could look with our new sponsor
looks like a Bundesliga shirt
If ye cannae dae the bouncy you're a Tim!
If ye cannae dae the bouncy you're a Tim!
If ye cannae dae the bouncy, cannae dae the bouncy,
Cannae dae the bouncy you're a Tim!
Grog advertising never looked good on kids' replica shirts anyway.. No grog ads on Yank gridiron tops. Do they make themselves look like walking billboards at all?
